Every brief is unique and with that insight is how we engage each project.
Our roundtable approach allows us to explore endless creative avenues and we recruit the best team for the job, tailoring it to the brief at hand.
ON YOUR BIKE
Rather than create a campaign that focussed on the relationship between cars, pedestrians and cyclists, we decided to promote the use of shared pathways through a cultural change campaign. To encourage the community to get on their bike!
This was implemented through a cross section of media including television, billboards, traditional print and social media. The campaign was a huge success and reached a local, national and international community and Rollingball was the recipient of a national ATOM Award for best screen commercial. Through the Council’s post on Facebook alone, the commercial was viewed over 85,000 times in the first month and the comments encouraged good reason to be proud of our work and evoke a sense of pride in our city.
LITTLE AUSSIE BATTLERS
Rollingball tackled this brief by first developing a new narrative and brand around the Flying-Fox; one that seeks to change perceptions and shine a light on the amazing work
Flying-foxes do for our environment. Becoming the Little Aussie Battlers of our Great Australian Bush. This narrative was adapted to a communication framework of messaging skewed to a variety of audiences at different times of the year to run alongside the Flying-fox migration and lifecycle. Little Aussie Battlers has been an incredibly successful campaign with many councils and regions adopting it.
RISK V REWARD
Risk V Reward. That’s the message that was crafted to connect with everyone on site at Liddell Coal Operations. No matter what their job is, or who they report to, everyone can make the wrong call and everyone has a reason to remain injury free at work. With so many moving parts and repeated incidents on site, we worked with the safety managers to design a campaign that would remain front-of-mind and have a real and lasting impact.
Since the campaign launch, the site has seen a drop in incidents and site managers continue to implement this timely communication piece to drive-home the significant message.