National Acoustic Laboratories (NAL), the research arm of Hearing Australia, developed the PLUM and HATS, which are a new set of diagnostic tools to identify listening and talking issues in First Nations children between the ages of zero to six years. NAL approached Rollingball to research, develop and execute a national awareness campaign to:

• Encourage use of the PLUM and HATS tools by health practitioners to assess Indigenous infants.
• Encourage parents and carers of Indigenous infants to ask for the checklist to be administered.
• Create a sense of urgency around the use and uptake of the tools.
• Increase awareness and understanding of the PLUM and HATS tools nationally among health, education practitioners and within the home.

The target audience for this campaign was parents and carers of, and health and childcare workers working with Aboriginal and Torres Strait Islander children under the age of six.

Primary audiences can be broken down into two groups;

• Practitioners and Professionals (health and childcare workers), and
• Consumers (parents and carers)

Rollingball researched the target audience to assess the effectiveness of the tools and the most desirable marketing outputs. From this, a layered, timed and consistent approach was recommended.  Multiple marketing channels were selected specifically targeting each audience group.
​In collaboration with their cultural consultant, Rollingball developed relevant and engaging messaging and branding which resonated and created a sense of urgency.
​Engagement and marketing strategy included EDM, social assets, TV, radio, media and PR campaign, and a comprehensive website with a training portal and online options for the PLUM and HATS tools. Rollingball consulted with a cultural consultant at every level of planning, creative design and message development to ensure cultural appropriateness and optimum outcomes.

Rollingball tackled this brief by first developing a new narrative and brand around the Flying-Fox; one that seeks to change perceptions and shine a light on the amazing work Flying-foxes do for our environment. Becoming the Little Aussie Battlers of our Great Australian Bush. This narrative was adapted to a communication framework of messaging skewed to a variety of audiences at different times of the year to run alongside the Flying-fox migration and lifecycle. Little Aussie Battlers has been an incredibly successful campaign with many councils and regions adopting it.

Mitch is a renowned travel photographer, recognised around Australia and internationally for his style, narrative and lifestyle. Forever chasing the perfect light, Mitch has a keen eye for showcasing the natural landscape and beauty within the frame. His photographs have been featured in National Geographic magazine and his tourism brand work includes state-wide campaigns for; Destination NSW, Visit Northern Territory, Queensland Tourism, Discover Tasmania and regional campaigns for; Visit Shoalhaven, NSW North Coast, Kiama, and Townsville Shines. He has also worked with a variety of global and domestic brands, in both still and motion photography. Brands include Corona Australia, HP, Sennhesier, High Sierra, and Furphy.