As part of the City of Newcastle’s re-brand ‘See Change’, we were engaged to complete a suite of photography to assist in marketing the city.
Our approach was to work with a group of emerging photographers to capture a fresh vision for the city and how it is evolving. ‘Many eyes see many different things.’ We ran a workshop and week-long photography event led by a world press photographer as well as exhibitions before the final images were selected. We also filmed vision of most locations concurrently.
