Montgomery Homes came to us with a brief to create a suite of films, which had an emotive thread and would appeal to the customer during their buyer journey. They required a suite which focussed on their unique capabilities with level and narrow sites, sloping blocks and knockdown re-builds. In addition, Montgomery Homes required a company profile, which could site neatly along-side the suite of films.
Rollingball looked for a way to not only showcase the company’s capabilities but strengthen the brand. In addition, we needed to find an emotive thread to weave through each film and bring the suite together. We worked along-side Montgomery Homes to gain a full understanding of the business, each facet, strength, and weakness, and delved deeper to understand how Montgomery is ‘building on every level’. We discovered a number of stories within and surrounding the business that supported this more in-depth concept of building on every level. Once we established the stories we were able to develop the films from script to post-production.
Rollingball produced four films, which are emotive and explore the Montgomery brand on a deeper level. Initial feedback from the client is very positive and more feedback will be updated here in the next few months.