Scope: Sydney based charity, A Start in Life needed to produce a Community Service Announcement (CSA), which informed Australians that one in six children live below the poverty-line. Also, due to the global financial crisis and other pressures, those children aren’t necessarily from low socio-economic families and could be living next door in any suburb in Australia.
Approach: Due to the need to portray a diverse cross section of Australian children, we sourced three very different locations and cast a variety of talent to take part in filming the commercial.
Outcome: The CSA was aired across Australia and was the catalyst for a spike in donations to the charity. The commercial remains on air on some regional networks.
You can also watch this TV commercial on YouTube.