This week, in collaboration with Newcastle City Council, we released the follow-up to the award-winning On Your Bike TV commercial. The new ‘On Your Bike – it’s smarter than you think’ commercial highlights the benefits of bike-riding in the city and suburbs, and echoes the message from the original campaign – that there are plenty of safe and scenic pathways to enjoy around the city.
We’ve immensely enjoyed working with NCC on these productions. It gives us the opportunity to showcase the city we love from new and exciting perspectives, and we’re also passionate about promoting healthy and sustainable living.
On Your Bike! It’s smarter than you think!