Rollingball was chosen by Maitland City Council to produce screen content for their tourism brand #MyMaitland. We produced 17 films in total that followed personal stories of local and visitor’s leisure and lifestyle experiences of Maitland. The purpose of the films was to firstly instill a sense of pride in locals and encourage them to become ambassadors for the city and to share their experiences with their friends and relatives who visit the city. Secondly, to provide potential visitors with a different perspective of what Maitland has to offer, generating interest about activities from a personal/local perspective.
You can view all films in the series on the My Maitland website here.